Established in 1972, family-run business The Great Frog situated on Ganton Street, Soho has been catering for the skull enthusiast for over the past 40 years. Hand-carving bespoke pieces in the basement of the goth shop for the likes of Johnny Depp, Steven Tyler and Alex Turner, the rock and roll jewellery is a renowned name within the music and fashion industry.
As a lover of skulls and all things anatomical, the discovery of The Great Frog when in Carnaby Street last Summer left me mesmerized; a dimly lit shop inhabited by hundreds of individual silver rings. From over sized jaw-less skulls to skeletal hands that intertwine around your fingers to eyeball rings available in ten different colours, the choice of finger-wear is overwhelming.
As a proud owner of two pieces: ‘Small 4 Skulls’ and ‘Michael Rodent’, my urge to expand into a collection has become an 8 year ambition (I have eight ring-less fingers left). Despite an excessive price, the purpose of each piece is eternal love and wear. While they look great on Instagram (#thegreatfrogldn), the pieces are a great conversation starter: ‘what do you mean, you’ve never heard of the greatest jewellery shop in the world?’
Expanded overseas, The Great Frog now has two stores in America, New York and Los Angeles. Each piece, however, is still lovingly handmade within the Soho Basement.