THE LOVERS AND DRIFTERS CLUB

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The Lovers & Drifters Club is an Australian-born brand situated in Amsterdam, Netherlands. Founded in 2014 the women’s fashion label is made up of a small team of young, aspiring creatives who have taken idyllic inspiration to a whole new level. Available online only, the brand sources inspiration from the seventies, creating fashion for “dreamers, believers and rock n roll ballerinas” where flares and fur reunite.

Renowned for their oversized ‘shag’ jackets, The Lovers & Drifters Club intertwine sex and fashion into their online campaigns, embodying a free-spirited female with a rock n roll persona. Capturing tanned skin, tousled-beach hair and a sense of freedom only one can acquire from solo road trips and meaningless sex, their bohemian collections are feminist fashion at its absolute finest.

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Handmade in Bali, their clothing ranges in price from $49 dollars for a slogan tee to $159 for a ‘shag’ jacket. Their small, charismatic collection includes one of their best sellers: ‘sex, breakfast of champions’ tee which features a drawing of a naked woman. Modelled in the mountains of LA or in the back of a Chevy, half naked models nonchalantly pose in vintage hued photos.

Creating inspiration for the wild-hearted, Lovers & Drifters have formed a community of free-spirits – the reason behind the ‘club’ name. Their blog, which is linked to their website: www.loversanddrifters.com, features photoshoots, along with interviews and quotes, with young individuals (‘drifters’) who capture the essence of the brand perfectly. From Parisian bloggers to singer-song writers, art directors to actresses, a variety of cool individuals model the brands’ collections.

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Their most recent collection, ‘Cool Kids Never Sleep’ modelled by Delilah Parillo embodies the Lovers & Drifters concept perfectly. Velvet fabrics paired with glittery heels; a cigarette in one hand and a glass of wine in the other. The collection features a block of text coinciding with the shoot describing the women in the pictures: ‘she could kill with casual lies.’

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The Lovers & Drifters Club have taken inspiration to a whole new level along with a Tumblr, a Pinterest and an Instagram. Screen shots from 70s movies with subtitles reflecting the thoughts of a 20-year-old dreamer, lipstick stained mirrors and romancing backseat romps, the brands combination of sex, fashion, freedom and a whole lot of rock n roll is what makes its label so unique.

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